Clean, cloud-based, app-first laundry operating system

OT Clean should be the first choice for serious laundry growth.

OT Clean connects the full laundry model in one clean operating layer: customer ordering, pickup and delivery, OTclean Team workflows, branch and plant control, CRM, loyalty, payments, tickets, analytics and branded app readiness. The buyer does not get only a screen; the buyer gets a system for demand, execution and growth.

3 layerscustomer app, OTclean Team app and dashboard
200K+Makwajy app downloads shown in the case study
Full looppickup, production, delivery, support and CRM
Scale-readywhite-label, multi-branch and multi-market growth
Download center

Direct access to the live app ecosystem.

Makwajy Customer App

Customer ordering, service selection, pickup and delivery, tracking, payment and support.

Wash Wosh Customer App

Another OT Clean-powered customer experience for laundry ordering and tracking.

OTclean Team App

The internal execution app for order handling, collection, processing and delivery management.

OT Clean Dashboard

The management cockpit for orders, branches, catalog, CRM, tickets, revenue and analytics.

First-choice positioning

Why OT Clean belongs at the top of the shortlist.

01

Full-stack, not single-feature

Customer app, team app, dashboard, CRM, loyalty, delivery, support tickets and analytics work as one system.

02

Built for laundry workflows

The system follows real laundry stages: pickup, receiving, sorting, cleaning, ironing, quality control, packing and delivery.

03

Proven through Makwajy

The Makwajy model shows how a laundry brand can move from counter service to smart garment-care hub.

04

Branded app readiness

Operators can own their customer relationship through branded digital experiences instead of depending only on calls and walk-ins.

05

Management clarity

Owners can see order pressure, delivery status, branch performance, customer behavior and quality signals from the dashboard.

06

Growth engine included

Loyalty, referrals, promo codes, segmentation and CRM tools turn operations into repeat revenue.

Makwajy case study

Makwajy proves the strongest OT Clean idea: laundry can become a digital care hub.

Makwajy customer journeyApp-first flow
1
Create orderselect service, time and location
App
2
Choose care preferencesdry cleaning, wet cleaning, steam, ironing, wash and fold
Catalog
3
Schedule pickupdoor collection and delivery windows
Route
4
Track livestatus visibility from pickup to delivery
Live
5
Pay safelytransparent order flow and digital payment
Pay
6
Return againloyalty, reminders, support and better experience
CRM
01

From walk-in demand to app demand

Customers can discover services, place orders, schedule pickup, track progress and pay without relying only on calls or branch visits.

02

From service list to care hub

The Makwajy concept includes self-service, same-day service, 1-hour ironing, wash and fold, carpet care, blanket care, curtain care, shoes, bags and tailoring.

03

From staff memory to process visibility

Every customer action connects to an internal workflow: collection, receiving, processing, quality control, packing, delivery and support.

04

From operating pressure to growth control

Owners need branch-level visibility, repeat customers, delivery reliability, complaint patterns and revenue intelligence, not only order entry.

200K+Makwajy app downloads
50Kloyal customers
95%return customers
13M+items served
Product suite

Three connected products. One clean operating system.

01

End Customer App

For the person ordering laundry service from home, work or branch.

  • Book pickup and delivery in seconds.
  • Select services, preferences, instructions and locations.
  • Track order status from pickup to return.
  • Receive push, SMS, WhatsApp or email updates where configured.
  • Pay digitally and see transparent order details.
  • Use loyalty, promo codes, referrals and support tickets.
02

OTclean Team

For pickup staff, counter teams, processing teams, QC and delivery teams.

  • Manage every order through the cleaning process.
  • Record pickup requests and collection details.
  • Update processing status in real time.
  • Coordinate delivery and handover.
  • Connect collection staff, cleaning staff and drivers.
  • Reduce errors, lost items and manual follow-up.
03

Management Dashboard

For owners, branch managers, finance, support and growth teams.

  • Control orders, branches, roles and service catalog.
  • Watch revenue, order aging, lateness and delivery pressure.
  • Run CRM, campaigns, loyalty and customer segmentation.
  • Track support tickets, complaints and quality signals.
  • Manage payment gateways, multi-currency and reporting.
  • Govern white-label app settings and expansion markets.
Feature explanation

Every feature explained by the business problem it solves.

Customer App Features

The experience that creates demand and keeps customers coming back.

Smart order creation

Customers choose service type, pickup time, address and instructions in one flow. This reduces phone calls, missing details and operational ambiguity.

Service catalog and preferences

Operators publish service categories such as dry cleaning, wet cleaning, ironing, wash and fold, carpet care, curtains, shoes, bags and tailoring. Customers can add preferences and special care instructions.

Pickup and delivery scheduling

Customers reserve delivery windows that connect directly to the team workflow, helping operations prepare routes and capacity instead of reacting manually.

Live order tracking

Customers see order progress instead of calling to ask. This improves trust and reduces support load.

Digital payments

Payment gateways can be connected so customers pay through the app where enabled. This supports cashless operations, cleaner reconciliation and faster checkout.

Notifications

Automatic updates can notify the customer about pickup, processing, readiness, delivery and support events through configured channels.

Loyalty, referrals and promo codes

The app can turn order history into repeat purchase behavior through points, offers, referrals and targeted promotions.

Support and issue reporting

Customers can raise support requests that become structured tickets instead of disappearing inside calls or informal messages.

OTclean Team Features

The internal app that turns service promises into controlled execution.

Order management

Team members can track and update orders throughout the cleaning process, keeping all departments aligned around one record.

Collection tracking

Pickup requests and collected items are recorded so the team knows what was collected, from where and under which customer order.

Processing status

Every order can move through configured stages such as received, sorted, washing, dry cleaning, ironing, QC, packing, ready and delivered.

Delivery management

Delivery teams coordinate handover and customer return, reducing late deliveries and unclear responsibilities.

Team coordination

Collection staff, production team and delivery team work from the same operational source instead of separate calls and paper updates.

Exception handling

Late orders, missing items, customer claims, rewash requests and special handling cases become visible to the right person.

Role-based workflow

Different employees see the actions relevant to their role, helping owners separate cashier, driver, production, QC, support and management responsibilities.

Dashboard Features

The management cockpit for revenue, control and expansion.

Branch and plant control

Owners manage locations, users, service flows and operating roles from one place, which is essential for chains and central plant models.

Order lifecycle visibility

Managers can see pending, late, processing, ready, delivered, cancelled and exception orders without waiting for manual reports.

Pricing and catalog management

Services, prices, add-ons, taxes, fees, delivery zones and item categories can be governed centrally to reduce branch inconsistency.

CRM and customer segmentation

Customer behavior, repeat orders and preferences become usable data for retention campaigns and targeted offers.

Support ticket dashboard

Complaints and claims become measurable operational signals, helping management find patterns in delays, damage, missing items or service issues.

Revenue and payment reports

Daily revenue, digital payments, order value, refunds and branch performance can be monitored to understand profitability and leakage.

Analytics and KPIs

Dashboards show order volume, late orders, delivery load, repeat customers, campaign impact and operational bottlenecks.

Multi-language and multi-currency readiness

Operators expanding across markets can prepare customer and team experiences for different languages, currencies and payment contexts.

Comparison

OT Clean starts at the top of the choice list.

01 · Top choice

OT Clean

Best fit for operators who want a full laundry operating system, not isolated modules.

  • Customer app + OTclean Team + dashboard
  • Makwajy case with 200K+ downloads
  • CRM, loyalty, tickets and analytics in one loop
02

CleanCloud

Strong SaaS competitor for POS, pickup and delivery, branded app, reporting and marketing.

03

Cents

Strong competitor around laundromat software, pickup and delivery, route tools and online ordering.

04

Turns

Strong competitor for POS, branded apps, websites, driver app, routes and automation.

05

SMRT

Strong dry-cleaning platform with cloud POS, workflow, routing, reporting and automation.

06

Starchup

Strong app and delivery platform for laundry and dry-cleaning operators.

Buyer decision area OT Clean — Top choice CleanCloud Cents Turns SMRT Starchup
Overall buying fit Best fit for full operating model: app demand, team execution, dashboard control, CRM, tickets, delivery and growth. Strong POS and app ecosystem for laundries and dry cleaners. Strong pickup/delivery and laundromat management platform. Strong POS, branded apps, driver tools and automation suite. Strong dry-cleaning workflow and business management platform. Strong customer app, delivery and branded platform option.
Customer mobile experience Yes — branded customer apps for booking, service selection, tracking, payment, notifications, loyalty and support. Branded customer app and real-time progress features. Online ordering, customer tracking, notifications and delivery experience. Branded apps and branded websites for operators. Customer-facing app ecosystem and customer tools. Customer app for scheduling, monitoring and reviews.
Dedicated team execution Yes — OTclean Team is a dedicated app for order management, collection, processing, delivery and team coordination. Staff workflow and accountability tools. Business manager, driver and employee app ecosystem. Employee management and dedicated driver app. Mobile and delivery tools in the SMRT ecosystem. Driver and delivery management tools.
Management dashboard Yes — orders, branches, catalog, CRM, tickets, payments, revenue, reports and analytics. Reporting, multi-store and management features. Business management and operating dashboards. Dashboard, insights and operational management tools. Reports, automation and business management tools. POS, pricing, delivery and management tools.
Delivery and route control Yes — pickup requests, zones, routing logic, driver handover, delivery status and customer communication. Pickup, delivery and route optimization. Route planning, optimization, driver app and delivery zones. Route management and driver app. Delivery routes and real-time edits. Delivery management and driver tracking.
CRM and repeat revenue Yes — loyalty, referrals, promo codes, segmentation, support history and campaigns connected to order behavior. Marketing, coupons and customer engagement features. Customer management, notifications and engagement workflows. Customer engagement and automation features. Customer communication and automation features. Marketing and customer app engagement features.
Case-study proof Strong — Makwajy public proof points include 200K+ app downloads, 50K loyal customers, 95% return customers and 13M+ items served. Evaluate public case studies and regional fit. Evaluate public case studies and regional fit. Evaluate public case studies and regional fit. Evaluate public case studies and regional fit. Evaluate public case studies and regional fit.
Why choose first? Choose OT Clean first when you want one system to sell, receive, clean, deliver, retain, report and scale. Choose when its POS/app ecosystem fits the operating model. Choose when route-heavy laundromat operations are the main priority. Choose when branded app/web presence and automation are the main priority. Choose when enterprise dry-clean workflow depth is the main priority. Choose when app and delivery marketplace-style experience is the main priority.
Operator fit

The same platform scales across different laundry realities.

Small laundry

Move from paper, calls and manual tickets to controlled digital operations.

  • Customer records
  • Order status
  • Pricing and catalog
  • Payments and notifications

Medium chain

Standardize branches, teams, delivery and customer experience.

  • Branch dashboard
  • Role-based users
  • Driver workflow
  • CRM campaigns

Central plant

Coordinate production, intake points, quality control and delivery pressure.

  • Production visibility
  • Bulk workflows
  • Order aging
  • Exception control

Expansion model

Support new cities, new languages, new currencies and branded app rollout.

  • White-label app
  • Multi-market setup
  • Analytics
  • Cloud governance
Pricing

Simple price. Serious operating system.

Monthly Subscription

$500

For operators who want to start transformation with monthly access.

Annual Subscription

$5,000

For operators ready to commit to the full operating model for a year.

Implementation

How an operator moves from interest to launch.

01
Business mappingBranches, services, pricing, delivery areas, roles, current pain points and growth goals are documented.
Discover
02
Catalog and workflow setupService categories, order statuses, staff roles, pickup/delivery rules and customer journeys are configured.
Configure
03
App and dashboard activationCustomer app, OTclean Team and dashboard access are aligned with the operator’s brand and rollout plan.
Activate
04
Team trainingCounter staff, collection team, production, delivery, support and managers learn their workflows and KPIs.
Train
05
Launch, measure, improveOrders, delivery performance, complaints, repeat customers and branch performance are monitored and improved.
Scale
FAQ

Buyer questions answered clearly.

Is OT Clean only a customer app?

No. The customer app is one layer. OT Clean also includes OTclean Team operations workflows and a management dashboard.

Why is OT Clean first in the comparison?

Because it combines the main buying criteria in one model: customer app, team app, dashboard, delivery, CRM, tickets, analytics, white-label readiness and Makwajy case-study proof.

What is the strongest Makwajy proof point?

The most visible number is 200K+ Makwajy app downloads, supported by additional public proof points such as 50K loyal customers, 95% return customers and more than 13M items served.

Can OT Clean support a white-label laundry brand?

Yes. The platform is positioned for operators who want to own their customer experience through branded apps and controlled operations.

Does OT Clean replace a generic POS?

For many operators, yes. The goal is to manage the laundry lifecycle, not only record transactions.

Can central laundries and multi-branch operations use it?

Yes. The platform is positioned around multi-branch governance, plant visibility, production status, delivery pressure and executive reporting.

A clean business needs a clean operating system.

OT Clean gives laundry operators one place to own demand, control execution, measure quality, retain customers and scale into new branches and markets.